More profit can be generated if the relationship between the items purchased in different transactions can be identified.įor instance, if item A and B are bought together more frequently then several steps can be taken to increase the profit. In short, transactions involve a pattern. Damsels may buy makeup items whereas bachelors may buy beers and chips etc. For instance, mothers with babies buy baby products such as milk and diapers. Usually, there is a pattern in what the customers buy. Take an example of a Super Market where customers can buy variety of items. Association rule mining is a technique to identify underlying relations between different items.
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